VB - For a hard earned thirst, you need a big cold beer
But why the hell drink VB (Victoria Bitter)? Drink some decent beer for a change. I haven’t drunk VB regularly for years, and on the odd occasion I do, find it as rough as guts.
However, many people do drink it, and there’s been a bit of a storm in a teacup this week over the company’s decision to reduce the alcohol content of VB from 4.9% to 4.8%. Social responsibility behind the decision …reducing the level of drunkenness by VB drinkers? No way, it saves the company something like $10m a year in excise taxes.
Is anyone going to notice the difference in alcohol content? You’d think so from some of the commentary in the media, but really, you’d need to drink one more beer for every fifty to get pissed the same. Given that you’d do well to get through that first 50, the 51st is really neither here nor there …. mind you, 50 (or 51) VBs is not only an assault on the liver, brain and other internal organs, but also an assault on your taste buds.
Had to laugh about what the guy from Fosters Brewing had to say about the change:
“I think I’d be lynched if we changed the taste of VB,”
Not by me …horse’s piss is a taste that they could very well change, to something resembling decent beer.
July 5th, 2007 at 2:34 pm
Don’t forget, the price is going up as well… not that it bothers me; my homebrew tastes a lot better than the shite that CUB sell.
July 8th, 2007 at 5:37 pm
I totally agree that VB is not that great a beer. I moved on long ago from VB and wouldn’t go back in a fit.
July 12th, 2007 at 4:53 am
Beer is a taste I never acquired but really, as if .1% difference is really going to make a difference. If anything, its a good difference!
http://psychmumble.blogspot.com