Problogger Darren Rowse scored an article in the the Australian newspaper yesterday. Makes for interesting reading. In particular it sets out how Darren has made over $700,000 from advertising on his sites since 2003, and gives a bit of a history of his business as well as an outline of how Google Adsense and affiliate advertising work.

Some interesting points from the article I thought included:

• Each day 15,000 to 17,000 people visit Problogger.
• an advertiser will pay from $10 to $100 per thousand people. The average cost to reach 1000 people across all media in Australia is about $20.

and the tips about building traffic (presumably Darren’s):

• Traffic builds over time, which is why early blog adopters usually have more than new ones.
• Search optimisation helps build traffic, from the name of a blog to the words used in posts and tags.
• If you build a community and trust with your audience, you can make a lot of money from affiliate sales.
• There is less clutter of websites in Australia than in the US and potential to build internet properties with the .au domain.
• Give visitors the option to save posts to social bookmarking sites. They can multiply traffic.

Thanks to Meg for the tip on this article, via Aussie Bloggers.

Technorati tags: Problogger, Darren Rowse, Google, Adsense, affiliate advertising, marketing, traffic building, blogging, monetisation