Problogger Darren Rowse scored an article in the the Australian newspaper yesterday. Makes for interesting reading. In particular it sets out how Darren has made over $700,000 from advertising on his sites since 2003, and gives a bit of a history of his business as well as an outline of how Google Adsense and affiliate advertising work.
Some interesting points from the article I thought included:
- Each day 15,000 to 17,000 people visit Problogger.
- an advertiser will pay from $10 to $100 per thousand people. The average cost to reach 1000 people across all media in Australia is about $20.
and the tips about building traffic (presumably Darren’s):
- Traffic builds over time, which is why early blog adopters usually have more than new ones.
- Search optimisation helps build traffic, from the name of a blog to the words used in posts and tags.
- If you build a community and trust with your audience, you can make a lot of money from affiliate sales.
- There is less clutter of websites in Australia than in the US and potential to build internet properties with the .au domain.
- Give visitors the option to save posts to social bookmarking sites. They can multiply traffic.
Thanks to Meg for the tip on this article, via Aussie Bloggers.
Technorati tags: Problogger, Darren Rowse, Google, Adsense, affiliate advertising, marketing, traffic building, blogging, monetisation
Darren has been known not to resort to gimmickry just to get attention and traffic, I mean the kind of stuff JC is doing. I might be wrong though since Im only blogging for less than 3 months. But the Problogger is building a good blogging brand image and he’s worth all the praises.
The tip of the iceberg in the blogosphere makes it into the MSM. Woo Hoo. I will have to take a look.
Darren is really the problogger in which I gained insight in making money from the net.
I love reading his posts but sometimes I get lost in some technical stuff he mentions in his blog.