Problogging makes news

Posted by Ian on April 1, 2008 in blogging |

Problogger Darren Rowse scored an article in the the Australian newspaper yesterday. Makes for interesting reading. In particular it sets out how Darren has made over $700,000 from advertising on his sites since 2003, and gives a bit of a history of his business as well as an outline of how Google Adsense and affiliate advertising work.

Some interesting points from the article I thought included:

  • Each day 15,000 to 17,000 people visit Problogger.
  • an advertiser will pay from $10 to $100 per thousand people. The average cost to reach 1000 people across all media in Australia is about $20.

and the tips about building traffic (presumably Darren’s):

  • Traffic builds over time, which is why early blog adopters usually have more than new ones.
  • Search optimisation helps build traffic, from the name of a blog to the words used in posts and tags.
  • If you build a community and trust with your audience, you can make a lot of money from affiliate sales.
  • There is less clutter of websites in Australia than in the US and potential to build internet properties with the .au domain.
  • Give visitors the option to save posts to social bookmarking sites. They can multiply traffic.

Thanks to Meg for the tip on this article, via Aussie Bloggers.

 

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3 Comments

  • bloggista says:

    Darren has been known not to resort to gimmickry just to get attention and traffic, I mean the kind of stuff JC is doing. I might be wrong though since Im only blogging for less than 3 months. But the Problogger is building a good blogging brand image and he’s worth all the praises.

  • The tip of the iceberg in the blogosphere makes it into the MSM. Woo Hoo. I will have to take a look.

  • Maki says:

    Darren is really the problogger in which I gained insight in making money from the net. :) I love reading his posts but sometimes I get lost in some technical stuff he mentions in his blog.

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