Kraft proudly launched its new Vegemite variant on Saturday, calling it iSnack 2.0. This name was decided upon following a national competition to pick a name for the new product, which is a mixture of the traditional Vegemite and cream cheese.
Following almost unanimous scoffing by Australians at the stupid name of the product, Kraft announced today they were dumping the name and holding another competition to find a better name.
Now there’s just the small problem of about 500,000 jars of the stuff that Kraft need to sell.
Here’s a couple of suggestions. Maybe they could force feed it to the marketing executives who signed off on the stupid name as being a good idea? Maybe ust give it to the guy who dreamed up the name and won the contest?
Meanwhile, I’ll stick to the normal Vegemite on my toast – spread thinly thanks if anyone wants to make me some toast.
Wow there are a few things that really connect for Australians and one of them is the connection to Vegemite.
That and disdain for stupid Yanks. Reminds me of the What Bank? adverts.
What a bunch of bozos. Don’t like the stuff myself, but interested in the strength of the reaction.