This is apparently the amount that women believe is appropriate to be spent taking them on a first date.
This was the finding of a survey of 1015 people between the ages of 18 and 69 conducted by ING Direct earlier this month.
Men are clearly overestimating the object of their affection’s expectations – they thought about $108 was the right amount for a first date. The women surveyed said they felt uncomfortable when men spent too much on a first date.
But be warned, don’t go cheap, as spending less than $27 was considered too little.

hmm in total? that’s pretty cheap… I’d want better wine.
I have issues with not paying half on the first date. I guess its just me but I believe I should pay my half.